Regulations

Three things printers get wrong about PPWR recyclability

Ask around a pressroom what the PPWR requires and you will hear the same three answers, and all three are wrong. With the general application date now days away, here is what Regulation (EU) 2025/40 actually says about recyclability, and what it deliberately leaves open.

Three things printers get wrong about PPWR recyclability

The PPWR entered into force in February 2025 and applies from 12 August 2026. In the weeks before that date, three misreadings keep coming back in conversations with packaging printers and converters. Each one leads to a different planning mistake, and each one is worth correcting before it costs a redesign cycle.

Mistake one: treating recyclability as a 2030 problem

This is the most common and the most expensive. The widespread belief is that recyclability becomes an obligation at the start of 2030, which leaves comfortable room to plan.

It does not. Article 6(1) imposes the general obligation from 12 August 2026: from that date, all packaging placed on the Union market must be recyclable. What arrives later is the graded performance layer built on top of that duty:

  • At least grade C from 1 January 2030, or 24 months after the relevant delegated acts enter into force, whichever is later
  • At least grade B from 1 January 2038

The distinction matters because the two dates answer different questions. 2026 answers "is this packaging recyclable at all". 2030 and 2038 answer "how well". A portfolio planned only against 2030 has already missed the first requirement.

Mistake two: talking about grades D and E

Grading systems with five letters circulate widely in industry presentations, usually with a red E for the worst performers. The regulation knows nothing of them.

The PPWR grading system has three letters: A, B and C. Packaging that does not reach at least grade C is described as technically non-recyclable and carries no letter at all. That category is what disappears from the market in 2030, and grade C follows it in 2038.

The practical consequence: if your supplier or your consultant hands you an assessment mentioning a grade D, the assessment is not built on the regulation. Ask what it is built on before you plan around it.

Mistake three: treating EN 18120 as a safe harbour

EN 18120 has been published and is emerging as the technical reference for recyclability assessment under the PPWR. Several suppliers already present conformity with it as compliance with the regulation.

It is not, at least not yet. EN 18120 has not been cited in the Official Journal of the European Union as a harmonised standard, and without that citation it carries no presumption of conformity. A company that conforms to EN 18120 is not thereby compliant with Article 6. Treat it as the best available technical reference, use it, document against it, and watch the Official Journal for a future citation. Just do not present it internally as legal cover it does not currently provide.

What is genuinely unsettled, and why the 2030 date is conditional

There is an honest gap in the framework that is worth understanding rather than glossing over. The Article 6 delegated acts that will set out the detailed design for recycling criteria and the grade methodology have not been adopted, and work on them has not begun.

That is precisely why the 2030 threshold carries its conditionality: 1 January 2030, or 24 months after those acts enter into force, whichever is later. The detailed criteria do not yet exist in binding form, so the regulation ties the graded deadline to their adoption. If you are being sold a definitive grade assessment today, ask which binding criteria it applies.

One threshold you can already work with is the recycled at scale criterion. Packaging counts as recycled at scale when the annual quantity recycled per material and packaging format category reaches 55 percent at EU level, and 30 percent for wood packaging. It is distinct from the grade: it decides whether a recycling route counts at all. A theoretically elegant recycling route that nobody actually operates at volume does not get your packaging over the line.

Where color control fits into this

Recyclability is decided by structure and materials, not by ink. But the compliance file that sits behind a Declaration of Conformity is built from production data, and production data is only as good as the process that generates it.

A press that drifts across a run produces measurements nobody can defend at an audit. A press under closed-loop control produces a continuous, timestamped record of what actually came off the machine. That is the difference between reconstructing a claim after the fact and simply exporting it.

That is the practical link between compliance and the pressroom: closed-loop color control does not make packaging recyclable, but it makes the evidence trail behind every run credible.

What to do in the next two weeks

  • Check that your portfolio is assessed against Article 6(1) as of 12 August 2026, not only against 2030
  • Reject any assessment that uses grades outside A, B and C
  • Keep using EN 18120 as a technical reference, but do not treat it as a presumption of conformity until it is cited in the Official Journal
  • For each recycling route you rely on, verify it meets the recycled at scale threshold for that material and format category
  • Make sure your production measurement data is exportable, timestamped and traceable to a specific run

The eight free courses in the Rutherford PPWR Academy go through all of this in detail, in eight languages, written against the official text.

This article is a simplified summary for training purposes, not legal advice. The binding reference is the official text of Regulation (EU) 2025/40 and its implementing and delegated acts.

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